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Business is changing. You don't need me to rehash what has been going on in the U.S and global market in 2008.

What is important to take away from this critical juncture in U.S. business history is this: get ready.

The market will rise again. Businesses will be more comfortable spending. Nobody knows exactly when this massive "meltdown" will pass, but, when the time comes, will you be ready?

One way you can get ready is to prepare for your electronic presence. Whether it is launching a logo, brand creation, or enhanced positioning in the search engine ranks, there is a lot within your power that you can act on, in preparation for when people and the economy are more confident, and the money begins to flow. Redesigning, optimizing or deploying any website takes some thought and planning.

Preparing for your electronic presence now may just keep you one step ahead of your competition later on. When this "market correction" or bubble, or whatever other term people are using begins to lift, won't it feel good to have taken care of the important aspect of your electronic presence?


What won't your computer person tell you? Reader's Digest lays out a few good tips. Two favorites that your computer geek says: "If you don't understand me, I'm not doing my job," and "There's no free lunch." Downloading free music & movies from file sharing sites can introduce system holes. Play it safe and use established services only, such as iTunes & Netflix." Want more? Jump to the article directly by clicking here



Outsourcing? Outsourced web services may not be the best choice. Let's weigh in by rethinking how outsourcing can impact us. There are some fundamental problems that plague good intercontinental support, among the most frustrating are language barriers and time zone differences, (do you really want someone to troubleshoot your computer problem when it's 3 a.m. over in India?)

Overseas government infrastructure limitations are still a problem. Every so often a big communications cable breaks at the bottom of the ocean. The United States remains the most stable government on the Earth. There are plenty of local options, and big benefits can come from staying local. Political instability can cause a rift in your services, if you choose off-shoring services. For example, the cyberattacks that hit the country of Georgia and her computers when Russia attacked.

Although cyberattacks happen constantly around the world - and with varying degrees of maliciousness, from innocent mucking about to full-scale onslaught on a country, when servers are intercontinental, controlling onslaught can be that much more difficult.

Solution? There are many well established web hosting companies within the borders of the U.S. In addition, Atlanta is home to some of the best, brightest, and most engaged IT this country has to offer. Staying local has its benefits.