December 2008

Business is changing. You don't need me to rehash what has been going on in the U.S and global market in 2008.

What is important to take away from this critical juncture in U.S. business history is this: get ready.

How will I get ready?

We recommend taking a look at your web presence.Web presence means the appearance and management of your name, businesses name and brand, and products on the internet. It can be effected by social networking profiles, search engine ranking, traffic and links. There isn't any magic to this. Building solid web presence is a process of continual improvement. Reading this quick article is proof to yourself that you are interested in improving your business website's web presence.

Where do I begin?

A very good, first step to building solid web presence is deciding to take an action. Go live with your first website. Consider establishing or enhancing your facebook account. Read a blog and post a comment. There are dozens of ways to get in on this industry. Once you make it a priority, you'll be amazed at how fluent you become at this process ... sooner than you think.



Do you wonder how certain websites achieve a high ranking in search engines? If you want SEO SEO stands for search engine optimization. When steps are taken to implement SEO, its goal is to enhance the search engine ranking of your website. for your business website, then here is a quick background, and a few action items you can implement today.

Search Engine Ranking Background

Whether your potential visitors use Yahoo or Google or another search engine, there are two ways for users to find you: pay for placement or work to enhance your organic ranking.

If your website shows up in Google or Yahoo, and you did not pay, then it is referred to as an organic listing.

What's the SEO Secret?

The people who are in charge of maintaining search engines use a math equation - or an algorithm - to determine which websites get the highest organic ranking. It is a secret. They do not tell us their formula for various reasons. However, we can infer certain steps that ought to be implemented, to try and get our website listed higher than our competition.

What do I need to do to get my website listed higher in the organic ranking? If you don't know how to write code, then your developer can implement the following steps. Here is a basic SEO starter list:

• Decide on your keywords and list them in your meta tag in your html. Do not abuse keyword stuffing, or else your URL will be flagged and banned by search engines.
• Leverage and use alt and title tags in html
• Include keywords in your captions
• Although deprecated, use h1, h2, h3, etc. tags. Header tags adds relevance to content, and content is king.
• Content is king. Copy is gold. Ensure keywords are reasonably strewn within and throughout copy, adding relevance of keyword selection to the copy itself.
• If you have a blog or publish articles, cross reference everything with hyperlinks. Backlinking adds relevance.
• This does not sound sexy, but it is important: time. The longer you have been going after a market and have been working on your web presence, the better chance you have at higher ranking. Don't panic if you are new. Technology changes fast. In a few months, there will be another revolution. The goal is continuous improvement. With focused effort comes results.

If you are interested in the full list of SEO techniques, contact the studio! We'd love to hear from you!